From a blank page to something people pay for.
Startups & Founders
Founders and investors on going from zero to one: first customers, funding and the long middle.
Most ideas die between inspiration and a product people use. This category follows founders through the zero-to-one grind, where startups are actually built.
How this shows up on the podcast
Founders walk through how they found their first customers, killed their first idea and kept going when stopping was easier.
What we dig into
0 → 1
Going from nothing to a first working version.
First customers
Finding the people who will pay, and why they do.
Fundraising
Raising money, and spending it like it is the last.
Growth
Turning early traction into a repeatable engine.
The grind
Surviving the long, quiet middle most people quit in.
